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We DRINK more fluids than most alcoholics!! Provide Coffees, Lattes, Sparkling Water, Juices, Sports Drinks, Teas, and charge for water...
By Edie, The Salsa FREAK!!
I was at a Salsa Congress in [country]. They had a juice and smoothie bar with healthy freshly-made fruit drinks that was literally PACKED OUT EVERY night. That Juice bar made more money THAN THE EVENT ITSELF. IN THE THOUSANDS AND THOUSANDS...
$$$ Money Money Money... yes, Salseros will SPEND THE MONEY if it's HEALTHY.
World Famous Club Mayan opened up an Espresso Bar... and MAKES MONEY NO MATTER WHAT.
Attention Club Owners. You have to THINK ABOUT what type of clientel you are attracting
... and CATER TO THEM.
Salseros don't often drink that much alcohol. We feel our "high" from the music, and doing all those fancy dips, tricks, and turns... we can't AFFORD to screw up if we drink.
To make money, and keep your Salsa Club open, you have GOT to charge people a minimum for coming in, be very strict with your guest lists, and provide us with drinks we enjoy - don't just limit us to alcohol. You will be surprised to see the number of serious athletes that frequent the Salsa dance floor. Marathon runners, gymnasts, stuntmen, martial artists, bodybuilders... all of them watch their health like a hawk. Drinking alcohol is not part of their makeup, but exercise is. Dancing to them is another form of exercise. If this is the case, provide them with the fluids they need such as Sports drinks, juices, and coffees.
Salseros can't AFFORD to screw up or fall on the dance floor if they drink. To some dancers, Salsa/Mambo is not only a spiritual and physical renewal, but it's also an art form, and to others, a form of exercise or contact sport. Whatever the case, they may not want to mix health, art, sports, or exercise with alcohol, but when that's all there is available, no wonder they don't buy anything but water at the bar.
There have been countless times when I show up at a club a little tired from the day, and need an extra "caffeine" kick to start off the night. About 50% of the time, the bar doesn't serve coffee. Once I dished out $3 for a coffee, very willingly because it tasted great, got me going, and with a $2 bottle of water, quenched my thirst! Plus, I was able to stay awake for the long drive back to my house!
Many of us are "athletes" out on the Salsa dance floor, and nutritional and stimulating caffeinated drinks are what we'd prefer if we don't drink alcohol, so provide it for us!
Edie, The Salsa FREAK is a freelance writer and is one of the most sought-after Salsa instructor/performers in the world. She has traveled to over fifty countries teaching and writing about the world of dance, business, relationships, and life. She lives on airplanes, trains, and dance floors throughout the world. www.salsafreak.com
Edie, The Salsa FREAK!!
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